Everything is designed. Few things are designed well - Brian Reed
23.11.10Inevitably once you start work for a company there is a great deal of excitement. This has only been increased for me as I started work for the multi-disciplinary design consultancy that is Sanders on the eve of its re-branding as it approached its twentieth anniversary. Consumers appreciate quality design now more than ever. The success of Apple's iMac, iPad and iPhone owes much to the look and feel of the product.
Sanders have been a leading force in Cardiff design for two decades now. As you step into the design studio you are immediately surrounded by the attention to design detail that Sanders is famed for. Sanders' founder and Creative Director Julian Sanders designed the studio himself when the company moved in seven years ago. The environment that his design team worked in was central to his core belief that quality design is integral to life. Good design improves the quality of life for the user.
Sanders is a multi-disciplinary design team. This means that on any given day across the open plan studio you can encounter designers working on the kind of products we all use everyday as well as packaging and graphic design for well know recognisable brands. Luke, the Senior Graphic Designer, is currently overseeing the creation of brand identities for several diverse companies. On the other side of the Sanders studio Matt, who is the companies the Product Design Director is refining the latest designs the team have created for a premium bathroom company. There is a vivid dynamism at work that belies the current economic situation.
There are the daily visitors to the studio. These range from Managing Directors of multi-million pound companies to the enthusiastic founders of start up businesses. All of them come looking for the Sanders design team to use their design skills to enhance their products and as a result improve their businesses 'bottom line'.
Julian Sanders' reputation as a leading authority on design is reflected in the extensive speaking engagements he gives. Although his presence as the Creative Director ensures that he is still very much hands on. Sanders' extensive knowledge is utilised by designers whatever the unique challenges they face.
As I pack my things away at the end of the day Lianne, the 'hub' around which the studio operates, locks up for the night. Lianne's professionalism cascades throughout the efficient day to day to running of Sanders. Sanders have put quality design at the heart of everything it has done for twenty years. Sanders appreciates the maxim everything is designed but few things are designed well.
Keith Jones
NBD
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